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Editorial: iPhone 5 and missed opportunities

Editorial: iPhone 5 and missed opportunities

You know: every step is done in a direction you are likely to make it back or to stand still in another: and inevitable focus more on certain aspects of others, and inevitably end up neglecting certain aspects, so as not to weight to certain things or not to introduce new products that actually would necessitate delaying the launch or not expecting it at all. All this and success with the iPhone 5.

You can not go against the facts: Apple creates standard and is a model for the world of consumer electronics. Apple and, in fact, the standard and the model to which it runs. And the goal, the opponent to beat, the example for all. You can not deny that Apple has this power and that all are affected. It is no accident that the presentation of the iPhone is a media event in the world.

Precisely for this reason, however, Apple has a great responsibility and a great opportunity to influence everyone and trace the furrow of the initial road technology. The presentation of the iPhone 5 has disappointed a bit 'all, because it was expected news more substantial and, above all, other news. Apple has, however, also "missed the boat" to present the "news" for a long time already present on other platforms, however, have been slow to spread, and this would have been welcome on the new iPhone.

  • The first "news" that he feels the lack of standardization and the iPhone to the rest of the phones through the adoption of the standard or a standard microUSB compatible with it: continue to "do different" pay it to Apple, but makes extremely closed the iPhone also from the hardware point of view and, for example, prevents the rest of us to take advantage of the many beautiful accessories for iPhone (and vice versa, does not allow users to take advantage of the iPhone accessories microUSB). Choosing the right commercial, consumer choice wrong.
  • NFC and now standard on all top of the line (and not only) in the Android world and even in the world of Windows Phone. The spread of this technology, especially in Italy, and sluggish, and indeed to a minimum. The adoption of NFC Apple would surely be beneficial for its spread and would have accelerated the adoption.
  • Even the wireless charging, recently introduced on different devices and strongly supported by Palm in more recent times, it's not real and immediate utility or necessity, but it is a comfort in the most that can have its cause (for example, the elimination of wires connected directly to the device). Also in this case the adoption by Apple would have meant that other producers would probably say "I have it too!" with consequent adoption of mass.
  • The Bluetooth unlocked would be welcome news, as it is not always possible to have a data connection available and send something to an iPhone and not with the technology "traditional".
  • Apple has always been closed and has always followed his own path precise, caring relatively little about the rest of the world. If, however, every now and could adapt to the already existing technologies that would need that extra push over, or if he went to meet the consumers once in a lifetime, it certainly would have an opportunity to be seized. But the missed opportunities are many, and are not limited to these.

    A change to the adjustment to the standard and to the standardization of certain aspects of the devices that can not be welcome. IPhone and certainly a model, but it is also an infinite sequence of missed opportunities. It's not the perfect phone, so neither are Android phones, but from a company that claims to be "more" is waiting for something more.

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