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Nexus 4: The marketing strategy of Google is not (entirely) wrong

Nexus 4: The marketing strategy of Google is not (entirely) wrong

In the last few minutes we came painfully aware of the lack of marketing by LG on Italian territory. This news, however, can be very promising with regard to the sales of Play Store. If LG is not from marketing the Nexus 4 in any country, you might see a recovery in sales from the official online channel of Google and why not, maybe an opening in the short term the Devices section for Italy!
Anyway, back to talking about the Play Store, a week after the announcement that the Nexus would be available in 4 Play Device USA gets the same news for Canada.

I'm not here to tell you, for the umpteenth time, the characteristics of this device. I will tell you not riding a True HD IPS display Plus 4.7 inches with a resolution of 1280×768, a Quad-Core Snapdragon S4 Pro, 2GB of RAM, an 8 megapixel camera and Android 4.2 out of the box, no, these things the know already. You also know that the price for all this Ambaradan of stuff and only $ 299 / € for the 8GB model and $ 349 / € for one to 16, which, for a device which range top and the Nexus 4, and a price almost halved compared to other smartphones in the same market segment.

I'm not even here to tell you how to turn and the (re) marketing of the device in Canada, because I think that, probably, the imagine of already. In fact, 12.00 of the Pacific coast of Dec. 3 (yesterday), and was put on sale the new flagship device from Google. It was 21.00 in Italy but already at 23.00, two hours later, it was again sold out. Nothing new under the sun then, but then, you ask, "What do you want to tell with this article!?". I want to inform You of two currents of thought that have spread about the marketing strategy of Google. Two factions, almost opposite, which also emerged among the staff of TuttoAndroid and when this news reached.

Looking back at the incredible story of the launch of the Nexus 4, on the one hand there are those who think that Big G would have done better to accumulate stocks necessary to meet the market delaying the marketing of the device, and on the other those who think (like myself) that the move to Mountain View and was the best possible, but we go into details. There are two options: sell or wait. The mode of sale, including: through mobile operators or without a contract.

A striking example and that of Apple. The house of Cupertino accumulates a large amount of devices before announcing her device, but doing what, you lose time on the market and competition, of course. Any new device of the bitten apple, therefore, remains many months in "incubation" waiting for the number of units grow and then try to saturate the market in the most complete way possible. This seems to be an insignificant factor but in the field of smartphones, especially those Android, time and tyrant. Four months (approximate) to accumulate stocks would make the Nexus 4 already old exit as often happens when you wait long before the product launch (someone said iDevice?).

The other choice and the sales channels. What did Google and sell immediately through its online channel (albeit very limited) with no filter and at a price that we all know to be convenient. Apple, in contrast, sells its first Apple Store, then opens to telephone operators, and then allows you to purchase online from their website. In this way it can recover more precious time to produce other terminals. Suffice it to say that only a few days ago Apple began selling the iPhone 5 on its website, but the device has been made available on September 21, less than 2 and a half months ago. There should be said that Big G has a network of its distribution around the world that can boast of other companies (I can not imagine that there would be a row for this googlephonino out of a hypothetical Nexus Store) and Nexus is not again, a brand as strong as what Apple or Samsung. That of Cupertino, in particular, and an excellent machine sales, Store are very popular, and operators are competing for each infant from Apple device to display in their windows.

Going back to Google, you have no idea what the market demand and the relative time required to accumulate enough stock in anticipation of a product to satisfy what is the Nexus 4? In my opinion too high to have a competitive device on the market in a short time. In addition there is to consider that Mountain View is not a hardware manufacturer and must necessarily rely to large manufacturers to get its terminals. These are LG, Samsung or ASUS, the speech does not change much. These companies have a partial interest in producing the terminal on behalf of Google and can never fully support production because engaged with their devices.

I conclude by saying that, in my view, after all the big G has done well. Maybe you will inimicata someone will have disappointed some users, and certainly there will be some error state (see price controversy and major countries excluded from Google Play Device) but, in my view, the timing of the sale were fair and you have to understand that you can not have everything at once. What then, to think of it, the device for sale and for three weeks, right?

Note: This article and an editorial and, as such, reflects the opinion of the writer without wanting to take a number of objective news or news of events. It and an article which details the personal opinions of the writer and, as such, is not objective and may be contrary to the opinion of the reader. We invite all readers to comment using the appropriate tools while maintaining respect and civility.

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